Senior Staff Machine Learning Engineer, ML Understanding

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. We’re looking for a Senior Staff Machine Learning Engineer to lead Reddit’s next-generation user understanding initiative: building a unified, high-fidelity representation of each user that powers personalization across the platform. This role requires deep expertise in mainstream ML user modeling approaches (e.g., large-scale embeddings, user interest modeling, affinities, behavioral signals) and the ability to reimagine these systems in the GenAI era—leveraging LLMs and foundation models to unlock step-change improvements in fidelity, adaptability, and expressiveness. You will set the technical direction for this space, leading the design and implementation of Reddit’s core user representation layer—spanning embeddings, interest modeling, and key user attributes. You’ll ensure this foundation is scalable, reliable, and widely adopted across Feeds, Search, Notifications, and Ads, partnering closely with product, infrastructure, and downstream ML teams to drive measurable impact. This is a high-impact role. The systems you build will shape how hundreds of millions of people experience Reddit every day—what they see, what they discover, and the communities they connect with. Your work will directly advance personalization and relevance at global scale, strengthening Reddit as a platform for meaningful connection and belonging. What you'll do: • Design User Understanding Strategy: Define a unified user understanding framework and strategy: how users are represented (embeddings, tags, attributes, LLM-based user profile), how they are computed, stored, and exposed. Provide thought leadership in user understanding and user modeling by setting a long-term technical vision and advancing the state-of-the-art in the field. • Build Foundational User Models: Lead design and implementation of advanced user models, e.g. large-scale user representation learning (sequence-based, multi-interest, multi-task) that share representations across surfaces to improve personalization experience across key Reddit products e.g. Feeds, Notification, Search and Ads, balancing latency, cost, and performance. • Reimagine user understanding with LLM/Gen-AI: Evolve user modeling beyond traditional representations by leveraging LLMs to build richer user understanding (e.g., dynamic user profiles, intent inference, semantic reasoning over user behavior). Explore how LLMs can augment or unify embeddings, attributes, and taxonomies to enable more adaptive, interpretable, and context-aware personalization. • Ship Large Scale User Understanding as a System: Partner with platform teams to design and build core components for large-scale learning and serving: storage/retrieval for embeddings, feature pipelines, and APIs. Collaborate with ML/Ranking infra to ensure low-latency serving, high availability, and integration with MLOps systems. • Dri

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