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Lead, Social Media

Brex · San Francisco, California, United States
senior yrs
Apply on greenhouse
Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust. What you’ll do We’re looking for a strategic, editorially minded Social Media and Community Lead to define how Brex shows up across platforms — not just to drive engagement, but to build a lasting brand and community. You’ll own our social presence end-to-end, with a strong focus on content development, channel strategy, and community interaction. From launching major products to elevating our founders and customers, you'll shape the way people think about Brex — and the finance space as a whole. In this role, you’ll not only publish in the moment but create a repeatable, scalable content engine that delivers on our long-term brand goals. You’ll build editorial narratives, design always-on content, and foster relationships with the ecosystem of founders, operators, and finance leaders we serve. Your work will fuel conversation, build credibility, and unlock commercial impact. You’ll manage a Social Media Associate and partner across brand, comms, content, design, and product marketing. Above all, you’ll bring a sharp editorial lens and deep business understanding — ensuring that every post reflects both our mission and our ambition. Responsibilities • Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence • Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture • Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing • Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction • Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV • Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives • Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights • Track performance, analyze insights, and optimize content and engagement strategy based on what resonates • Proactively identify opport
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