Senior Analyst, Ad Forecasting & Inventory Yield

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Role We're seeking a Senior Analyst, Ads Forecasting & Inventory Yield to join our team of forecasting and yield specialists working to maximize profitable ad revenue across Roku's AVOD ecosystem. This role combines analytical rigor, strategic thinking, and hands-on execution to improve forecast accuracy, optimize inventory utilization, and support key monetization decisions. The ideal candidate brings strong quantitative skills, experience with large-scale advertising data, cross-functional fluency, and a demonstrated ability to leverage AI and automation to accelerate analytical workflows. This position reports to the Sr. Manager, Ad Forecasting & Inventory Yield, within Revenue Operations. This position is a hybrid role, Monday – Thursday in office with the option to work from home on Friday. This position is based in New York, NY. For New York - The estimated annual salary for this position is between $135,000 - $145,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What you'll be doing • Own and enhance end-to-end forecast reporting (demand, supply, yield), advancing insights into revenue, gross profit, sell-through, fill rate, and other key KPIs • Own global demand forecasts and in-quarter revenue pacing views; design tools for scenario analysis, what-if modeling, and performance-versus-plan tracking • Build analytical frameworks that measure forecast performance, identify gaps, and quantify risks and opportunities across the ads business • Partner with Revenue Operations and Sales leadership to translate forecast and inventory insights into pricing, packaging, and yield strategies • Proactively identify under-utilized inventory segments and recommend actions to improve monetization • Standardize, centralize, and define new metrics that give RevOps leadership clear views into business health from an inventory, yield, and product perspective • Build and maintain a scalable dashboard suite; own the roadmap for enhancements, tech debt, and automation priorities • Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines • Define escalation paths within Revenue Operations for data outages, dashboard issues, and forecast anomalies, including SLAs and communication norms • Create documentation and SOPs for dashboards, reports, analytical workflows, and AI-assisted processes; me

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